I'm Apurva, a product strategy aspirant
with a UX research background and a focus
I'm Apurva, a product strategy aspirant with a UX research background and a focus
Highlights.
Cognitive Ergonomics research paper at iCoRD'27, IISc Blr
Founder's Office Intern at Tata 1mg
Canvas and Case Notes, a design x business newsletter
Projects
Projects
An AI ecosystem solution for footwear.
Runner-up at IIM Ahmedabad x EXL Product Management case competition.
Product strategy
Case Comp
Cartbreak- Purchase decision tool
Micro-tool with branching questions, clarity scoring and a shareable card to reduce impulse buying.
Vibecoding
shipped
How can we bring the feeling of paying back in Gpay?
Runner-up at IIM Ahmedabad x EXL Product Management case competition.
Multimodal UX
Interaction
Research and Work
Cognitive Ergonomics of Tablet Keyboards and Predictive AI *
Cognitive Ergonomics of Tablet Keyboards and Predictive AI *
(*not full title) Accepted and to be presented at ICoRD conference at IISc Bangalore in January 2027.
(*not full title) Accepted and to be presented at ICoRD conference at IISc Bangalore in January 2027.
Research paper
Warehouses, and the Limits of System dynamics
Warehouses, and the Limits of System dynamics
A case study of building and pausing a warehouse model during my Founder’s Office internship at Tata 1mg.
A case study of building and pausing a warehouse model during my Founder’s Office internship at Tata 1mg.
Internship
Teardowns
Teardowns
Bookmark feature teardown of Top 4 browsers.
Bookmark feature teardown of Top 4 browsers.
Chrome, Safari, Edge, and Firefox - Compared.
Chrome, Safari, Edge, and Firefox - Compared.
Teardown
In public
District- Group buying features
District- Group buying features
3-phase inclusion, built in public and iterated after their response.
3-phase inclusion, built in public and iterated after their response.
Product strategy
In public
I write a design x business newsletter
called Canvas and Case Notes
I write a design x business newsletter
called Canvas and Case Notes
Featured articles.
Featured articles.
Gamification: if ux and business sat down to have a debate
Cognitive ergonomics of Tablet keyboards and predictive AI*
This is the transcript of the decade long fight between ethical ux and growth metrics, and what’s next.
This is the transcript of the decade long fight between ethical ux and growth metrics, and what’s next.
3 design x business books I've read this year
Warehouses, and the limits of system dynamics
... and if you should (honestly) read them. No spoilers.
Building and pausing a warehouse model in my Founder’s Office internship at Tata 1mg.
How do you write a case study about a project that didnt work?
Cognitive ergonomics of Tablet keyboards and predictive AI*
What I wrote about my shelved project from a founder’s office internship at Tata 1mg.
What I wrote about my shelved project from a founder’s office internship at Tata 1mg.
Did Canva actually hurt Adobe by making Affinity free?
Warehouses, and the limits of system dynamics
Also on the competitive landscape of design software and AI.
Building and pausing a warehouse model in my Founder’s Office internship at Tata 1mg.
About me :)
Featured articles.
Featured articles.
Apurva Bhure
Apurva Bhure
Apurva Bhure