Talon
Product Strategy, UX
Simple, bold.
Solution: 2-step search system
The user interacts with a natural language search bar, but the search results don't show up immediately. The user is shown a second step, where the AI asks clarifying questions and filters for price, colour, waterproofing, and other preferences the user didn't mention earlier. The search results that show up now are precise, reducing bounce rates by 10%.
Data point:
The insight: Within online fashion returns (24.5%), that majority of (70-77%) coming from fit/size issues has an outsized impact on footwear. because fit in footwear is nuanced, 3D, and unrealible.
Solution: Virtual Try-On
Brands that offer VTO have seen a return reduction of 20-30% on avg.
Engagement: Users spend 25% more time on a product page and show a 200% increase in interaction when an AR tool is available.
Customer Confidence: 45% boost in buyer confidence and 60% less hesitation in checkout.
Data point: The primary source for the CO2 emissions per pair of sneakers is a seminal lifecycle assessment (LCA) conducted by researchers at MIT.
Solution: Integrated care and repair guides, and a listing feature to sell.
Care and Repair maximize the useful life of products, aligning with Target 12.5 by drastically reducing textile waste and the need for resource-intensive new production. Sell enables product reuse, ensuring items are used for their full lifecycle and promoting more sustainable consumption patterns.
Data point: The primary source for the CO2 emissions per pair of sneakers is a seminal lifecycle assessment (LCA) conducted by researchers at MIT.
Solution: Integrated care and repair guides, and a listing feature to sell.
Care and Repair maximize the useful life of products, aligning with Target 12.5 by drastically reducing textile waste and the need for resource-intensive new production. Sell enables product reuse, ensuring items are used for their full lifecycle and promoting more sustainable consumption patterns.
