Talon

Simple, bold.

Index

  1. Details

  1. The Brief

  1. Research

  1. Strategy

    • Insight to Solution

    • AI use cases

    • Information Architechture

  1. Solution

    • P1: Onboarding

    • P2: Search

    • P3: Choice

    • P4: Post-purchase

  1. My reflections and next steps

  1. Details

1.1 Timeline


Sep '25 : 1.5 weeks


IIM Ahmedabad x EXL

Product Wizards case competition

1.1 Timeline


Sep '25 : 1.5 weeks


IIM Ahmedabad x EXL

Product Wizards case competition

1.2 The team and our roles


Pranita Potghan (Strategy+Tech)

Mishthi Narang (Strategy+Finance)


and myself,

Apurva Bhure (Strategy+Product)

1.2 The team and our roles


Pranita Potghan (Strategy+Tech)

Mishthi Narang (Strategy+Finance)


and myself,

Apurva Bhure (Strategy+Product)

1.3 Key skills


Product strategy, UX Design, Market and User Research



Tools: Figma

  1. Brief

  1. Research

  1. Strategy

4.1 Insight to Solution

1. Search term length has gone up since AI.

Data point: The average search term pre-AI was 3-4 words. AI natural language search is an average 23 words.

The insight: Users are ready for a conversational experience, and willing to put in a greater effort upfront, for precise results and reduced scrolling later.

Data point: The average search term pre-AI was 3-4 words. AI natural language search is an average 23 words.

The insight: Users are ready for a conversational experience, and willing to put in a greater effort upfront, for precise results and reduced scrolling later.

Source: Writesonic (2024)
Moz, Statista, & SparkToro (2019–2024)

Source: Writesonic (2024)
Moz, Statista, & SparkToro (2019–2024)

Solution: 2-step search system



4.2 AI use cases

4.3 Information Architechture

  1. Solution